Roadhouse-style Pizza from Grocers’ Freezers

Nestle USA’s Tombstone pizza brand is bringing back its popular theme from the 1990s, “What do you want on your Tombstone?” to launch its new Roadhouse line. The commercials feature actor Oliver Muirhead, who starred in the original advertisements.

“We went back to our roots in Medford, Wis., to develop the new Roadhouse line, so it made sense to look back to one of our most classic campaigns to generate excitement around the launch, and to celebrate how far Tombstone has come in offering authentic, heavily topped thin and crispy pizzas,” says Todd Macsuga, director of marketing for the brand.

The Roadhouse line features two layers of 100 percent real cheese and large cuts of premium meats and vegetables. The four varieties are: Bring on the Meat (pepperoni, Italian sausage and Genoa salami), Double Down Deluxe (pepperoni, Italian sausage, red and green peppers and caramelized onions), Piled High Pepperoni (pepperoni) and Two Meat Matchup (pepperoni and Italian sausage). Each pizza bakes in the oven in about 25 minutes. The suggested retail price is $7.99.

New Food Products
Product Type:
Packaged/Prepared Foods
Nestle USA