Just when you thought Jelly Belly Candy Co. has tried everything, the company manages to surprise. Most recently it introduced Jelly Belly Krispy Kreme Doughnut jelly beans, which includes novel flavors inspired by Krispy Kreme’s most popular doughnuts: Original Glazed, Strawberry Iced, Glazed Blueberry Cake, Cinnamon Apple Filled and Chocolate Iced with Sprinkles.
Another new product is the Jelly Belly Mixed Emotions Collection. Jelly Belly beans are paired with an emotion and finished with the imprint of a corresponding face to show off those feelings. Happy tastes like refreshing lemon on a sunny day. Playful teases the taste buds with sour apple. Grumpy sears like sizzling cinnamon. Sad envelops you in blueberry. Love warms the soul with orange crush.
The company licensed its brand to Adams & Brooks, which is rolling out Jelly Belly Lollipops. Made with authentic Jelly Belly flavors, the pops taste just like the bean. Clever Cookie has also licensed the brand and is introducing a line of thumbprint cookies. The cookies come in sharing 6-oz. resealable pouches.
