Mondelēz Launches Véa Crackers
Mondelēz International is launching Véa. Designed to drive growth in the savory cracker segment, Véa comes in three formats in a total of six globally inspired recipes that should appeal to those interested in discovering something new. The entire Véa portfolio contains no artificial colors or flavors, and is Non-GMO Project verified.
“From product inception to recipe development, each step of the Véa journey has been driven by the needs of ‘food explorers,’ those seeking new experiences in all aspects of their life, including adventures in food,” says Jason Levine, vice president of marketing. “With Véa, we stepped outside of our traditional innovation model and introduced an entirely new snack option with authenticity, speed and a global mindset.”
The Seed Crackers come in Greek Hummus with Olive Oil and Mexican Garden Herbs flavors. World Crisps varieties are Tuscan Herbs with Roasted Garlic and Andean Quinoa and Spices. Mini Crunch Bars come in Thai Coconut and Peruvian Sweet Potato. The Véa portfolio is available in a 1.7-, 5- and 20-oz. bags, as well as a 12 pack of 1.2-oz. bags.