Denver-based D’s Naturals, creator of low-sugar, dairy-free No Cow protein bars, has changed its name to No Cow with the addition of plant-based cookies to its product lineup. The company was founded in 2015 by then 18-year-old serial entrepreneur and fitness enthusiast Daniel Katz ("D") after realizing he had a dairy sensitivity. Products carry the tagline: “No Cow. No Bull. No Whey!” The new cookies come in four flavors—chocolate chip, double chocolate, peanut butter and snickerdoodle—with each cookie containing at least 12g of plant-based protein and only 1g sugar.

The bars made their debut in Blueberry Cobbler, Chocolate Fudge Brownie, Lemon Meringue Pie, Mint Cacao Chip, Peanut Butter Chocolate Chip and Raspberry Truffle varieties. Two new flavors hitting the market are Carrot Cake and Chunky Peanut Butter.

“No Cow is no longer just a protein bar company; we are quickly becoming the trusted brand in all things dairy-free, low-sugar and high-protein,” says Katz. “We aim to make people’s lives easier by providing products that were created out of a true personal need, knowing that there are others just like me.”