Chobani Unveils A Brand Evolution To Celebrate Its 10th Anniversary
Chobani unveils a brand evolution to celebrate its 10th anniversary. This includes a new product line called Chobani with a Hint Of, which is simply crafted blended Greek yogurt made with only natural ingredients, hand-selected fruits and spices. Priced at $1.49 per 5.3-oz cup, A Hint Of will be available first in West Coast, Northeast and Florida markets, and expand to national distribution in July. A Hint Of provides Chobani fans with a new option with only natural sweeteners (9g sugar) and high protein (12g) and a mildly sweet taste in five flavors: Alphonso Mango, Gili Cherry, Madagascar Vanilla Cinnamon, Monterey Strawberry and Wild Blueberry.
The new product line coincides with a major brand makeover including a new wordmark and packaging design, as well as new flavor additions to current lines. These include Honey Crunch Bunch (honey yogurt, corn flakes, honey oat bunches and glazed pumpkin seeds), Tropical Daybreak (pineapple coconut yogurt, ancient grain clusters, coconut chips and dried pineapple) and limited-batch Buttercrunch Blast (chocolate yogurt, toffee pieces, peanut butter clusters, chocolate cookies and roasted peanuts) under the dual-compartment brand Chobani Flip.