Two Big Food Names Team Up to Bring Cookies for Breakfast
Post Consumer Brands and Mondelēz International have teamed up to offer two cereals inspired by classic, fan-favorite cookies. New Post Nutter Butter cereal features bite-sized, peanut-shaped pieces topped with a rich and creamy coating that contains real peanut butter. Post Chips Ahoy! cereal delivers chocolate chip cookie flavor in every cookie-shaped bite. Both cereals can be enjoyed in a bowl with milk or straight out of the box. The two companies are also rolling out Post S’mores cereal. Packages tout the use of Honey Maid graham crackers, which joins the flavors of chocolate and marshmallows, bringing the favorite campfire treat to the cereal bowl.
“After seeing the excitement from our fans when we brought back the beloved Post Oreo O’s cereal last summer, we are eager to bring these two new delicious cookie-inspired cereal renditions to the breakfast table,” says Roxanne Bernstein, chief marketing officer at Post Consumer Brands, a business unit of Post Holdings Inc., which was formed in 2012. Since, the company has acquired numerous ready-to-eat cereal businesses and egg processing companies. The company is in the process finalizing its acquisition of Bob Evans Farms Inc.