Land O’Frost Brings Lunch Meat to the Chip Aisle

A small handful of entrepreneurial companies have started making chips out of chicken, but now a major animal protein company has joined the fray. Land O'Frost, a 77-year-old maker of packaged, sliced lunch meats, segues into the snacking aisle with Gone Rogue High Protein Chips, which "combine the crunchiness of a potato chip with the protein-rich benefits of jerky." There are 17 or more grams of protein per single-serve bag.

There are four flavors, all using chicken as the base: chicken bacon, chicken teriyaki, Buffalo-style chicken and BBQ-flavored chicken. "We've taken all-natural, quality cuts of chicken and seasoned them with bold spices to create a whole new kind of chip," the creators say. They're just starting to roll out at supermarket and convenience stores nationwide and at Amazon.

Gone Rogue Chips
New Food Products
Product Type:
Land O Frost