Graeter’s Ice Cream Teams Up With Perfect Day to Introduce Perfect Indulgence

Dec. 22, 2020
The animal-free protein ice cream uses animal-free protein from microflora rather than cows.

Graeter’s Ice Cream, America’s oldest family-owned craft ice cream maker, has teamed up with food technology company Perfect Day to launch Perfect Indulgence. The technology allows Graeter’s to make a product that is virtually indistinguishable from traditional ice cream by using animal-free protein from microflora rather than cows, which makes for a kinder, greener and more sustainable future, according to the company. The debut comes in six of Graeter’s traditional flavors: Black Cherry Chocolate Chip, Chocolate, Chocolate Chip, Cookies & Cream, Mint Chocolate Chip and Oregon Strawberry.

“The taste of Perfect Indulgence is exactly what our customers have come to expect after 150 years of bringing them irresistibly indulgent ice cream,” says Richard Graeter, fourth-generation family member and president/CEO. “We are excited to finally be able to serve authentic Graeter’s indulgence to guests who choose to eat vegan or cannot enjoy our regular ice cream due to a lactose intolerance. Until now, we couldn’t put our name on a vegan product because it simply did not live up to our standards. But now, with Perfect Day, we can.”