E-Handbook: Understanding the Clean Label/Consumer Connection
The food and beverage industry calls it ‘Clean Label,’ but what does that mean for the consumer buying your product?
In this new e-handbook, we’ve collaborated with several marketing partners to bring you a compilation of articles and white papers that outline the importance of transparency – both with marketing to consumers as well as transparency on your product labels. We also dig deeper into ingredients such as grains and guar gum. And no Clean Label e-handbook would be complete without a discussion of GMOs and how manufacturers can use non-GMO ingredients in their applications.