Anheuser-Busch announced this week that it was shifting its U.S. commercial leadership team in order to support its consumer-first commercial strategy.
Benoit Garbe, currently U.S. Chief Strategy Officer, has been named U.S. Chief Marketing Officer, wile Marcel Marcondes, the U.S. Chief Marketing Officer, transitions to a new role within AB InBev that will be announced at a later date.
Kyle Norrington will assume a new role as U.S. Chief Commercial Officer, overseeing Sales and Marketing in the U.S. He currently serves as President of Labatt in Canada.
Simon Wuestenberg has been appointed U.S. Chief Sales Officer following his current role as President of Anheuser-Busch’s wholly owned distributor business unit AB ONE.
