Anheuser-Busch Shuffles Its Leadership Team

Sept. 9, 2021
The company announced this week it was shifting its U.S. commercial structure to 'further fuel momentum.'

Anheuser-Busch announced this week that it was shifting its U.S. commercial leadership team in order to support its consumer-first commercial strategy.

Benoit Garbe, currently U.S. Chief Strategy Officer, has been named U.S. Chief Marketing Officer, wile Marcel Marcondes, the U.S. Chief Marketing Officer, transitions to a new role within AB InBev that will be announced at a later date.

Kyle Norrington will assume a new role as U.S. Chief Commercial Officer, overseeing Sales and Marketing in the U.S. He currently serves as President of Labatt in Canada.

Simon Wuestenberg has been appointed U.S. Chief Sales Officer following his current role as President of Anheuser-Busch’s wholly owned distributor business unit AB ONE.

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner

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