A former Apple executive has been hired by Impossible Foods for the new position of chief experience officer, just as Impossible is reportedly on the verge of going public.
Steve Turner’s duties will include “building brand awareness and accelerating the global consumer movement to a sustainable food system,” according to a company release. He will report directly to CEO and founder Pat Brown.
Turner worked for 11 years at Apple, rising to global executive creative director for Apple’s Media Arts Lab. In 2017, he founded Sublime, described as “a strategic creative consulting firm.”
“Steve Turner was the best of an exceptionally talented group of all-star candidates to take Impossible to the next level of brand love and recognition,” Brown said. “Steve stood out for his unusually broad range of experiences across technology, entertainment, sports and health industries, in both the United States and Europe. I’m positive he will help transform Impossible Foods into the world’s most beloved brand.”
Reuters reported that Impossible is considering a public offering that could value the company at up to $10 billion.