Kellogg has hired a veteran of CPG and luxury goods marketing to be its new marketing chief.
Kellogg has hired a veteran of CPG and luxury goods marketing to be its new marketing chief.
Charisse Ford Hughes will take the position of senior vice president and global chief marketing officer, effective Sept. 21. Hughes comes from Pandora Americas, a jewelry brand, where she served as CMO for five years. She has also held marketing, managerial and executive positions at Sara Lee, Avon and Estée Lauder.
Her responsibilities at Kellogg will include building global strategies for the company’s long-established brand, as well as for Incogmeato, its foray into meat-analogue products, according to Adweek.
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