Murray has more than 25 years of CPG experience, most recently as CEO of Teton Waters Ranch, a grass-fed and -finished, regeneratively raised beef solutions company. Earlier, he held executive and leadership roles at other values-focused organizations including free2b Foods, So Delicious Dairy Free, WhiteWave Foods Co. and Larabar.
According to the latest retail sales data from the Plant Based Foods Assn., Good Food Institute and SPINS, U.S. retail sales of plant-based foods grew more than 6% in 2021, with the total plant-based market reaching $7.4 billion. Specific to plant-based dairy, the category saw 4% YoY dollar sales growth as animal-based milk sales declined 2%.