Hormel Foods Names New V.P. in Snacking, Entertaining Division

Feb. 7, 2023

Henry Hsia has been named the new vice president of retail marketing - Snacking and Entertaining, for the Austin, Minn., food processor.

Andy Hanacek

Hormel Foods Corp. has elevated Henry Hsia to vice president of retail marketing - Snacking and Entertaining.

Hsia joined Hormel Foods in October 2018 and played an integral role in the overall leadership of the then-newly acquired Columbus Craft Meats. He led all marketing and R&D functions for the Columbus brand, building upon previously held marketing leadership positions at Ghirardelli, Basic American Foods, Otis Spunkmeyer and Clorox.

In his new role, Hsia will manage brand-building activities for Hormel Foods’ snacking and entertaining portfolio, including Planters, Corn Nuts, Hormel Pepperoni, Hormel Gatherings and Columbus.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.