"Spam wall"

Hormel Foods Makes Key Retail Leadership Appointments

July 13, 2023
Scott Aakre, Lisa Selk, Natosha Walsh and Lynn Egner will step into new roles overseeing various aspects of the retail marketing and sales efforts for Hormel.

Hormel Foods has made four key appointments to its sales and marketing leadership team, announced by the company in separate releases today.

Hormel named Scott Aakre to group vice president and chief marketing officer for the Hormel Foods Retail business, and appointed Lisa Selk to take Aakre’s place as senior vice president of Brand Fuel — leading consumer insights and innovation for the company’s portfolio of more than 30 brands.

In addition, Natosha Walsh will take Selk’s place and become the new vice president of marketing for Convenient Meals and Proteins within the company’s Retail business, and Lynn Egner will step into the role of vice president of Retail sales – West.

Aakre, in his new role, will continue to evolve the brand portfolio to meet consumer demand, amplifying scale in snacking and entertaining, and growing the ethnic and food-forward portfolio, the company said in a release.

Selk’s new position will allow her to oversee the company’s hub for innovation, consumer and shopper insights, brand diagnostics and technology. The Brand Fuel “center of excellence” also houses the e-commerce and digital content team that supports the company's brands and businesses in the virtual marketplace.

Walsh will be responsible for the strategic marketing efforts for company brands including Spam, Skippy peanut butter and Justin’s nut butters.

Egner will take on the responsibilities that Walsh is leaving behind for her new position, overseeing the company’s retail sales strategy and execution with the company’s customers in the Western Region of the United States.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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