"Heinz Ketchup"

Kraft Heinz Announces New CEO to Take the Reins in 2024

Aug. 14, 2023
Carlos Abrams-Rivera, who has led the North American operations for the company most recently, will replace Miguel Patricio effective January 1.
The Kraft Heinz Co. has announced that Carlos Abrams-Rivera, currently the president of the North America Zone for the company, will become chief executive officer and a member of the board of directors effective Jan. 1, 2024. Abrams-Rivera will continue in his current role through the remainder of 2023, but will add the role of president of Kraft Heinz effective immediately.

Abrams-Rivera replaces Miguel Patricio, who has been CEO since 2019 and chair of the board since 2022; he will transition to the role of non-executive chair of the board on Jan. 1.

In a company announcement, Patricio praised Abrams-Rivera for consistently delivering strong results in North American retail and “away from home” businesses, and his experience fits Kraft Heinz’s growth ambitions particularly well.

Patricio will transition to a new role as Non-Executive Chair of the Board. Since 2019, when Patricio joined the Company, he has led Kraft Heinz through a period of fundamental change in consumer trends, unprecedented business and global challenges, and consistent periods of top and bottom-line growth.

Abrams-Rivera thanked Patricio for his mentorship over the years and his work to “rekindle the spirit of Kraft Heinz.”

The company announced a trio of senior leadership changes in its North American business units at the end of July.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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