Rich Products Adds New EVP and Chief Research and Development/FSQA Officer

Aug. 29, 2023

Tracey Ziener leaves Mars to lead Rich’s global product innovation.

Rich Products lured Tracey Ziener away from Mars to become an executive vice president and chief research & development, food safety quality assurance officer. Ziener, who has more than 28 years of experience with major food brands, also joins Rich’s executive team.

She specializes in the development and delivery of new products, packaging and technology programs through agile innovation and FSQAR (Food Safety, Quality Assurance and Regulatory) processes, the Rich announcement said.

Ziener joins Rich’s after a long career at Mars, where she most recently served as vice president of research & development for the global chocolate business. “With global experience across Europe, the Middle East, Canada and the U.S., she’s worked in all areas of R&D, launching many innovations that can be seen on shelves today around the world,” her new company said.

She’s a U.K. native, with a bachelor’s degree in applied chemistry from Heriot-Watt University before earning a PhD in chemistry from Edinburgh Napier University.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.