Rä Foods, the makers of Wild About Sprouts, Mixmi Frozen Yogurt and Wild About Bread, has named Barry Didato president of the company, a role in which he will oversee operations and strategic initiatives as well as commercialize the company’s intellectual property at scale.
Didato has more than 30 years of experience as a key executive and in advisory positions in strategic planning, finance, operations and business development in food and beverage, agricultural technology, health and wellness and other business categories.
Didato most recently served as vice president, strategy, for EatWell Investment Group, a publicly traded plant-based foods investment company focused on agribusiness, foodtech and CPG brands.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.