Verde Farms Welcomes Brad Johnson as President

He leaves a meat analogue company (Hungry Planet) for a real meat one.
Sept. 27, 2023

Verde Farms, Boston-based processor of organic, grass-fed, pasture-raised beef, this summer hired CPG veteran Brad Johnson as president.

Prior to joining Verde, Johnson spent 20 years within the consumer packaged goods industry holding senior-level operations and marketing roles at brands such as Frito-Lay, Hershey and MillerCoors and as a strategy consultant with McKinsey & Co.

Most recently, he was the chief commercial officer and general manager of Hungry Planet, a maker of plant-based meat analogues. Johnson reports to CEO and Co-Founder of Verde Farms Dana Ehrlich.

About the Author

Dave Fusaro

Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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