Verde Farms, Boston-based processor of organic, grass-fed, pasture-raised beef, this summer hired CPG veteran Brad Johnson as president.
Prior to joining Verde, Johnson spent 20 years within the consumer packaged goods industry holding senior-level operations and marketing roles at brands such as Frito-Lay, Hershey and MillerCoors and as a strategy consultant with McKinsey & Co.
Most recently, he was the chief commercial officer and general manager of Hungry Planet, a maker of plant-based meat analogues. Johnson reports to CEO and Co-Founder of Verde Farms Dana Ehrlich.