Verde Farms Welcomes Brad Johnson as President

Sept. 27, 2023

He leaves a meat analogue company (Hungry Planet) for a real meat one.

Verde Farms, Boston-based processor of organic, grass-fed, pasture-raised beef, this summer hired CPG veteran Brad Johnson as president.

Prior to joining Verde, Johnson spent 20 years within the consumer packaged goods industry holding senior-level operations and marketing roles at brands such as Frito-Lay, Hershey and MillerCoors and as a strategy consultant with McKinsey & Co.

Most recently, he was the chief commercial officer and general manager of Hungry Planet, a maker of plant-based meat analogues. Johnson reports to CEO and Co-Founder of Verde Farms Dana Ehrlich.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.