Catalina Crunch, maker of better-for-you cereals and cookies, named Doug Behrens as CEO. He’s held leadership positions at Johnson & Johnson, Danone, Amplify Snack Brands and most recently served as the president and chief customer officer for Kind, since its acquisition by Mars.
Although Catalina Crunch was founded in 2017 as a direct-to-consumer brand, Behrens will be responsible for expanding its retail footprint. The company recently launched Dark Chocolate Cookie Bars and began a collaboration with NBA player Jalen Brunson.
Joel Warady, who was president, “will transition to another opportunity after an impressive tenure under which the company experienced significant growth.” Founder Krishna Kaliannan remains very involved in the day-to-day operations of the business.
