Catalina Crunch Tabs Doug Behrens as CEO

Jan. 11, 2024
Behrens worked for Danone, Amplify Snack Brands and Kind; he replaces Joel Warady.

Catalina Crunch, maker of better-for-you cereals and cookies, named Doug Behrens as CEO. He’s held leadership positions at Johnson & Johnson, Danone, Amplify Snack Brands and most recently served as the president and chief customer officer for Kind, since its acquisition by Mars.

Although Catalina Crunch was founded in 2017 as a direct-to-consumer brand, Behrens will be responsible for expanding its retail footprint. The company recently launched Dark Chocolate Cookie Bars and began a collaboration with NBA player Jalen Brunson.

Joel Warady, who was president, “will transition to another opportunity after an impressive tenure under which the company experienced significant growth.” Founder Krishna Kaliannan remains very involved in the day-to-day operations of the business.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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