Mars’ Kind Snacks Hires Beth Jarocki as Chief Customer Officer

May 13, 2024

At Tate’s Bake Shop, she grew sales 22% CAGR over five years.

Beth Jarocki was named chief customer officer for Kind North America, the 2020 acquisition of Mars Inc. She reports to CEO Russell Stokes.

Jarocki has experience with a long list of brands, including Anheuser-Busch, Kraft-Heinz and Bayer Consumer Health. She also worked within entrepreneurial businesses, including Jack Link’s and most recently Tate’s Bake Shop (which was acquired by Mondelez in 2018).

At Tate’s Bake Shop, she accelerated distribution for the brand, delivering a 22% CAGR over five years At Kraft-Heinz, she led the headquarters sales strategy team for the $5.4 billion cheese and dairy business unit following the Kraft-Heinz merger in 2015.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.