Verde Farms
66577d0292f1b28469dbdfa2 Peopletroy Hoover

Ex-Starbucks Supply Chain Leader Joins Verde Farms as VP-Ops

May 29, 2024
Troy Hoover was director of technical services at Starbucks, then vice president of supply chain operations of its cold-pressed juice company Evolution Fresh.

Troy Hoover, who was vice president of supply chain operations at cold-pressed juice company Evolution Fresh (previously owned by Starbucks), has joined Verde Farms as vice president of operations.

In addition to leading all production and logistic activities across the company, Hoover will oversee the Verde Farms manufacturing facility based in Pedricktown, N.J. Verde Farms is a processor of organic, 100% grass-fed, 100% pasture-raised beef and has a strong commitment to regenerative agriculture.

Before Evolution Fresh, Hoover had been director of technical services at Starbucks since 2012, enhancing operational strategies and improving performance across multiple sites.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.

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