Cereal and granola-maker Nature’s Path has hired Raj Joshi as its chief marketing officer.
Joshi comes from Blue Diamond Growers, the farmer-owned cooperative and world’s largest almond marketer and processor, where he spent eight years, most recently served as the chief growth officer. Before Blue Diamond, he spent 18 years at Kellogg Co. as a general manager and marketing vice president.
Nature’s Path said he will spearhead strategic marketing initiatives to grow build Nature’s Path’s North America market presence, deepening consumer connections, expanding market reach in the U.S., leading the R&D organization and driving growth for Nature’s Path’s portfolio of organic and Non-GMO Project Certified breakfast, baking and snack brands.