Bel Group Names Arjoon Bose Global Chief Marketing & Digital Officer
Bel Group, the maker of those tiny cheese wheels, named Arjoon Bose its chief marketing & digital officer. In addition to developing global marketing and digital strategies across the company’s portfolio, he will also make e-commerce a strategic priority of the group.
“This new role is key to Bel’s strategy to offer brand experiences that answer both consumer and customer needs worldwide,” the company said -- and to make Bel a leader in healthy snacking.
Bose has 20 years of international experience working at L’Oréal and General Mills in diverse global marketing and brand-building roles. In addition to the little Babybel, Bel Group makes La Vache qui rit (The Laughing Cow), Kiri, Boursin, GoGo squeeZ and Nurishh.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.