Bel Group Names Arjoon Bose Global Chief Marketing & Digital Officer

June 25, 2024

The maker of BabyBel and The Laughing Cow cheeses is placing a bigger emphasis on e-commerce.

Bel Group, the maker of those tiny cheese wheels, named Arjoon Bose its chief marketing & digital officer. In addition to developing global marketing and digital strategies across the company’s portfolio, he will also make e-commerce a strategic priority of the group.

“This new role is key to Bel’s strategy to offer brand experiences that answer both consumer and customer needs worldwide,” the company said -- and to make Bel a leader in healthy snacking.

Bose has 20 years of international experience working at L’Oréal and General Mills in diverse global marketing and brand-building roles. In addition to the little Babybel, Bel Group makes La Vache qui rit (The Laughing Cow), Kiri, Boursin, GoGo squeeZ and Nurishh.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.