Egglife Foods Inc., an Indiana maker of egg-based wraps, appointed Brent Gravlee, Clif Bar’s former vice president of sales, as its first chief revenue officer.
Egglife apparently needs one. In just four years, Egglife has grown from $4 million to $50 million in annual sales. “This strategic move aims to further accelerate the company's success and expand its footprint as Egglife prepares for its next phase of aggressive growth, innovation and expansion into new categories,” today’s media announcement said.
Gravlee brings more than 20 years of diverse industry experience to Egglife Foods. He was chief commercial officer for start-up brand Munk Pack, spent time at General Mills and Mondelez and had a 17-year career with Clif Bar.
Currently, Egglife’s only products are tortilla-like wraps with egg whites replacing all the flour. They’re available in 40% of U.S. grocery retail locations and last week expanded into Canada. But the company – our small-company R&D Team of the Year – hinted it will launch in a new category before the end of this year.
About the Author
Dave Fusaro
Editor in Chief
Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.