NextFoods Adds New CMO and CFO to Executive Leadership Team

Sept. 6, 2024

Two industry veterans join the parent company of the Cheribundi and GoodBelly brands, looking to spark a new phase of growth and innovation.

Andy Hanacek

NextFoods, parent company to functional food and beverage brands Cheribundi and GoodBelly, has appointed a new CMO and a new CFO in an attempt to enhance the company’s leadership team and drive growth and innovation.

Lella Rafferty will be NextFoods’ chief marketing officer, while Mark Borden will be the chief financial officer for the company.

Rafferty has more than 15 years in marketing with brands such as Gatorade, Samsung and Noom. She will lead brand strategy and marketing for NextFoods in her new role. Borden brings more than 25 years of financial leadership with companies such as Bobo’s Oat Bars and Crocs. According to NextFoods, his proven track record in driving financial growth and stability will be crucial for the company.

The Boulder, Colo.-headquartered NextFoods was founded in 2006 and offers products that enhance recovery, improve sleep and support gut health.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.