Snacks and cereals processor Catalina Crunch has appointed Sarah Van Houten to be its new chief financial officer (CFO), expecting her to spearhead financial strategy and operations as the company continues to expand its presence in the marketplace.
Van Houten joins Catalina Crunch from Perfect Snacks, where she served as CFO and helped the company through a rapid growth curve. She had previously held the CFO position for Martha Stewart Kitchen and Bobo’s Oat Bars, bringing diverse experience in the health and wellness sector to her new role with Catalina Crunch.
Catalina Crunch produces low-sugar, low-carb, high-protein cereals, sandwich cookies and snack mixes for consumers who seek healthy options in those segments. It was founded in 2017 as a direct-to-consumer brand that is now available in a wide variety of retail stores.