Snacks and cereals processor Catalina Crunch has appointed Sarah Van Houten to be its new chief financial officer (CFO), expecting her to spearhead financial strategy and operations as the company continues to expand its presence in the marketplace.
Van Houten joins Catalina Crunch from Perfect Snacks, where she served as CFO and helped the company through a rapid growth curve. She had previously held the CFO position for Martha Stewart Kitchen and Bobo’s Oat Bars, bringing diverse experience in the health and wellness sector to her new role with Catalina Crunch.
Catalina Crunch produces low-sugar, low-carb, high-protein cereals, sandwich cookies and snack mixes for consumers who seek healthy options in those segments. It was founded in 2017 as a direct-to-consumer brand that is now available in a wide variety of retail stores.
About the Author
Andy Hanacek
Senior Editor
Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.