Mac & cheese and pasta processor Goodles has appointed Chris Hall to be its new chief financial officer, according to a release from the company. Hall most recently served as CFO for Sovos Brands and led that portfolio through its acquisition by Campbell’s for $2.7 billion, which closed in March 2024. He has a track record of guiding companies from early-stage startups to Fortune 100 companies, the announcement noted.
Goodles was launched at retail in mid-2021 as a mac & cheese brand that isn’t just for kids, targeting a more sophisticated, health-conscious demographic by featuring products with clean ingredients, protein, fiber, nutrients and bold flavors, the company said. The past year-plus has seen 2023 sales triple year-over-year, and this year’s sales will more than double.
As for Hall, prior to his time at Sovos Brands, he held CFO roles for Nutrabolt and PepsiCo’s Quaker Foods and Sabra Hummus. Hall discussed the change from Sovos to Goodles in the release, saying, “The brands within Sovos were very special. I thought I'd never again see that kind of growth, category incrementality, and brand love. When I connected with Jen and the team and learned about the Goodles business and how much people love these products, I knew I wanted to be involved in shaping what's possible and driving us there.”
