Chobani Appoints New Chief Marketing Officer

Nov. 1, 2024

Jai Kibe joins the company effective Nov. 4, 2024, to lead the marketing and creative teams for both the Chobani and La Colombe brands.

Andy Hanacek

Jai Kibe, chief marketing officer, Chobani

Chobani LLC has appointed Jai Kibe to be its chief marketing officer effective Nov. 4, 2024. Kibe will report to president and COO Kevin Burns.

He will lead the marketing and creative teams for Chobani and La Colombe brands, focused on expanding growth segments, driving marketing innovation, developing next-generation analytics and consumer insights, enhancing digital engagement with consumers and customers, and creating dynamic activations and partnerships, the announcement from Chobani noted.

Kibe joins Chobani with more than 23 years of experience, having held senior marketing roles with Gartner, SC Johnson, The Coca-Cola Co., and others.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.