The Coca-Cola Co. Elevates Henrique Braun to EVP and Chief Operating Officer

Dec. 13, 2024

Currently the EVP and president, International Development, Braun will now lead all global operating units for the company, effective Jan. 1, 2025.

Andy Hanacek

Henrique Braun, executive vice president and chief operating officer, The Coca-Cola Co. (effective 1/1/25)

The Coca-Cola Co. has appointed Henrique Braun to executive vice president and chief operating officer, effective Jan. 1, 2025, according to an announcement shared this week.

Braun is currently executive vice president and president, International Development for the company. He has responsibility for the company’s operating units in Latin America; Japan & South Korea; ASEAN & South Pacific; Greater China and Mongolia; Africa; India & Southwest Asia; and Eurasia and Middle East. In his new role, that will change, as Braun will now oversee the worldwide operating units, adding North America and Europe to his purview. He will report to chairman and CEO James Quincey.

Braun joined The Coca-Cola Co. in 1996 and has held numerous roles over the years. Prior to his current role, he had been president of the Latin America operating unit and, separately, president of the Brazil business unit. Additionally, he previously served as president of the Greater China & Korea business unit.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.