Marcel Regis Named President of Kraft Heinz’s West and East Emerging Markets
Kraft Heinz Co. hired Marcel Regis as president of its west and east emerging markets business, effective Feb. 3, 2025. He will be based in Brazil and will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East and Africa, which is one of the business zones created in 2024.
Regis immediately comes from Loft, a technology company serving Latin America, where he has been chief operating officer since July 2022. But he spent 25 years at Anheuser-Busch InBev, working across its retail and away from home businesses.
He will replace Bruno Keller, who will depart Kraft Heinz on March 7 after a transition period with Regis. Keller has been with Kraft Heinz for more than 11 years and the company statement credited him with playing a critical role in the company transformation, holding many leadership roles including president of Latin America and president of Canada.