Marcel Regis Named President of Kraft Heinz’s West and East Emerging Markets

Jan. 16, 2025

Regis earlier spent 25 years at Anheuser-Busch InBev; he replaces Bruno Keller.

Kraft Heinz Co. hired Marcel Regis as president of its west and east emerging markets business, effective Feb. 3, 2025. He will be based in Brazil and will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East and Africa, which is one of the business zones created in 2024.

Regis immediately comes from Loft, a technology company serving Latin America, where he has been chief operating officer since July 2022. But he spent 25 years at Anheuser-Busch InBev, working across its retail and away from home businesses.

He will replace Bruno Keller, who will depart Kraft Heinz on March 7 after a transition period with Regis. Keller has been with Kraft Heinz for more than 11 years and the company statement credited him with playing a critical role in the company transformation, holding many leadership roles including president of Latin America and president of Canada.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.