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Rodney Sacks, Co-Founder of Monster Beverage Corp., Announces His Retirement as Co-CEO

March 12, 2025

His founding partner Hilton Schlosberg will serve as the sole CEO. Sacks, 75, will continue as chairman.

Rodney Sacks, co-CEO, chairman and one of the founders of Monster Beverage Corp., announced he will retire from the company on June 12. His founding partner Hilton Schlosberg will serve as the company’s sole CEO after that. The 75-year-old Sacks will continue to serve as chairman.

In 1990, Sacks and Schlosberg, both South Africans, acquired Hansen Natural Corp., a U.S. maker of sodas and juices. Through a series of acquisitions and product development, they changed the company focus and its name to Monster Beverage in 2012.

Monster is now a $7.5 billion operation, although it does not manufacture or bottle/can any of its products; all are done by co-packers.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.