Talking Rain Appoints Former Paint Industry Veteran to Lead Brand Charge

May 1, 2025

Lisa Holcomb, new vice president of Brand for the beverage company, is expected to find new ways for Talking Rain to connect with its consumers.

Andy Hanacek

Courtesy of Talking Rain Beverage Co.

Lisa Holcomb, vice president of Brand, Talking Rain Beverage Co.

Talking Rain Beverage Co. has hired Lisa Holcomb to be its new vice president of Brand, to lead the team in “finding surprising and refreshing ways to create connections” with consumers, according to a release from the company.

Talking Rain, which makes Sparkling Ice branded sparkling water products and recently launched its own better-for-you soda brand, Popwell, expects Holcomb’s leadership and devotion to innovation to help amplify the brand’s strategy and continue accelerating its growth curve through the rest of 2025, said Ken Sylvia, CEO of Talking Rain.

Holcomb brings eight years of experience at Behr Paint Co., where she led thought leadership behind a paint line developed in collaboration with the HGTV show “Fixer Upper.” Most recently, she served as vice president of Marketing and Innovation at Dunn-Edwards Corp., working to drive growth and awareness among the paint manufacturer’s B2B and B2C audiences. She founded the Dunn-Edwards Foundation while there, a nonprofit dedicated to bridging the skilled labor gap in professional painting.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.