Systm Foods, which specializes in better-for-you beverages, has appointed Elizabeth Stephenson to be its new chief executive officer, according to a news release announcing the move. Systm is the parent company of the REBBL, Chameleon Organic Coffee, and Humm Kombucha brands, and is a joint venture between Systm Brands and GroundForce Capital.
Stephenson brings more than 20 years of CPG, food and wellness business experience, having led high-growth brands through transformative expansion, the company noted. She joins the company from health-and-wellness company Intelligent Brands, where she served as CEO. She has also held executive roles at The Wonderful Co., serving stints as chief strategy officer as well as president of Fiji Water and Pom Wonderful during her time there. Prior to that, she held leadership positions at McKinsey & Co. and AlixPartners.
Stephenson will focus on accelerating growth, expanding the platform’s reach and driving product innovation, the company said. Current CEO Andy Fathollahi will continue to support the company as a member of the board of directors.
