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Cheribundi, GoodBelly Parent Company Names New CEO

June 2, 2025
NextFoods Inc. will be led by Marc Seguin, who brings top-tier experience with Pressed Juicery, Caulipower, Kombucha and Popchips to his new role.

Marc Seguin has been named CEO of NextFoods Inc., parent company of the Cheribundi and GoodBelly businesses, according to an announcement from the company. Seguin begins his new role effective immediately.

He brings more than 30 years of food and beverage business experience, having served as chief sales officer at Pressed Juicery and chief executive officer at Caulipower as well. With Pressed Juicery, Seguin helped develop the national chain’s go-to-market strategy and expansion into retail to effective results, and during his tenure at Caulipower, the brand grew quickly to more than $100 million in revenue.

Seguin also has worked as chief sales and marketing officer at GT’s Kombucha, as well as president and chief marketing officer at Popchips.

In his new role, he will be expected to lead NextFoods’ brand-strengthening efforts while scaling its next chapter of expansion. In the release announcing his hire, Seguin said the company “has an incredible opportunity to continue to bring innovation and drive authority to whole-body health,” as it prepares to celebrate 20 years in business in 2026.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.