Food and beverage companies were big winners at the Promotion Marketing Assn.’s (PMA) Reggie Awards, the “best of the best” integrated marketing campaign. Winners were announced at the 25th annual Integrated Marketing Conference in Chicago in April.
Gatorade Co. and its agency, TPN, won a Gold Reggie in the Business-to-Business category for its Gatorade/All-Stars VPI Program. Godiva Chocolatier and its agency, Eastwest Marketing Group, did likewise in the Experiential Marketing (budget under $1 million) category for its Godiva “Decadence Goes Mobile” campaign. And Stacy’s Pita Chip Co. and its agency, TracyLocke, struck gold in the National Consumer (budget between $1-5 million) category for its Welcome to Stacy’s campaign.
Cashing in with some Silver Reggies were Wonka and its agency, Bromley Communications, in the Multi-cultural/Ethnic category for its WonkaArte “Dia de los Muertos” Program; Lactalis USA and its agency, Eric Mower and Associates, in the Small Budget (less than $100,000) category for its Bon Appetite and Bon Voyage Lactalis USA, the Official Cheese of Ratatouille campaign; and Maxwell House and its agency, OgilvyAction, in the Local, Regional Market (budget over $1 million) category for its Maxwell House Brew Some Good campaign.
Bronze Reggie winners included the Cartoon Network in the Small Budget (less than $100,000) category for its Kellogg’s Pop-tarts Splitz Create Your Own Webisode campaign; and WhiteWave Foods and its agency, The Integer Group, in the National Consumer (budget under $1 million) for its Silk soymilk “Green Caps for Green Energy” campaign. McDonald’s and its agency, Arc Worldwide, won both a silver award in the National Consumer (budget over $5 million) category and gold in the Age Specific category for its McDonald’s Shrek campaign.