Kellogg's Strawberry Medley All-Bran Hides Fiber with Flavor

By Diane Toops, News and Trends Editor

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A common consumer complaint about high-fiber foods is that they lack taste. But Kellogg Co., Battle Creek, Mich., introduces All-Bran Strawberry Medley, which features bran flakes and squares with granola clusters and real strawberries. There are 10-13g of fiber per serving.

"It's often preferable to get fiber through great-tasting, real food sources as opposed to fiber supplements because foods provide other vitamins and minerals essential to overall health that many supplements can't match," says Dr. John Johanson, practicing gastroenterologist at the Beloit Clinic, Beloit, Wis.

"Unfortunately, people often don't think high-fiber foods taste good. Once they taste new All-Bran Strawberry Medley, they will be eager to swap their supplements."

Johanson adds, "Eating the recommended amount of fiber each day -- about 25g for women and 38g for men -- is a simple way to improve regularity. One bowl of All-Bran Strawberry Medley cereal provides about 40 percent of the recommended daily value for fiber for women -- that's about three times more fiber than the leading fiber supplement."

Suggested retail price is $3.89.

 

 

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