Smart Balance Launches Smart Blend Sticks for Butter Qualities Without the Cholesterol

Quarter-pound sticks feature the cooking qualities of butter with half the cholesterol

Paramus, N.J.-based Smart Balance Inc. launches Smart Balance Butter Blend Sticks in a one-pound box. Each stick contains 50 percent real butter and 50 percent Smart Balance Buttery Spread for use in cooking, baking and serving.

Each quarter-pound stick, which makes measuring for cooking and baking easy, offers the fresh-churned flavor and cooking qualities of butter, but with 28 percent less saturated fat than butter and half the cholesterol, making them a better choice for health-conscious consumers.

Varieties, which carry celebrity chef Bob Greene’s Best Life Seal of Approval, include: Smart Balance Butter Blend Stick Regular; Smart Balance Butter Blend Stick Regular with Omega-3; and Smart Balance Butter Blend Stick Unsalted with Omega-3.

"The new Smart Balance Butter Blend Sticks provide the great flavor and quality of butter in a healthier form," says Greg Venner, executive vice president and chief consumer officer. "From cookies and cakes to sautéed vegetables, healthier baking and cooking has never been tastier or more convenient."
Suggested retail price is $3.45-3.78.

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