More Coke is it

Soda fountains could be a lot more fun in the near future. Coca-Cola Co. is testing new fountain machines that can dispense 100 different beverages in about the same space as the traditional eight-nozzle design. The new dispenser works by using highly-concentrated ingredient packs that are about as easy to change as print cartridges, according to a Coca-Cola press release. If marketed, the new design would allow Coke to sell many more of their beverages in concentrate form – including their full Zero and Fanta lines – and create room for independent beverage brands. And think what creations consumers can initiate in foodservice venues.  

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