A group of international companies today announced the formation of the Zeaxanthin Trade Association. Its primary goal is to increase global awareness and promote the use of Dietary Zeaxanthin. Dietary Zeaxanthin is the 3R 3’R isomer, which can also be found in fruit or vegetables. It is a critical nutrient for eye health, which may help guard against vision problems such as Age-Related Macular Degeneration (AMD) and cataracts. However, the difference between various Zeaxanthin isomers is not completely understood. For this reason, as one of the first actions, the Zeaxanthin Trade Association will adopt common quality standards for Dietary Zeaxanthin. This will help dietary supplements and food manufacturers to make sure that their source of Dietary Zeaxanthin complies with GMP standards. The Zeaxanthin Association is open to all members of the dietary Zeaxanthin industry supply chain such as manufacturers, formulators, distributors and marketers, as well other interested parties such as healthcare professionals, educators and researchers.
