Food Biz Kids: Kellogg's Mini Swirlz

New Kellogg’s cinnamon bun cereal is "like a cinnamon explosion in my mouth," our seventh graders say.

By Diane Toops, News and Trends Editor

If you have a new product you want to test on our 7th- and 8th-grade panelists, contact Diane Toops at, or (630) 467-1300, ext. 321.

Kellogg's Mini Swirlz,
Cinnamon Bun
Kellogg's, Battle Creek, Mich.

Yosra Yehia, 7th grade:
Mini Swirlz are great! Right when I popped one in my mouth, I felt it melt with a creamy explosion of cinnamon. The box is nice, too, but maybe you should do something about that big nose on the back. I can't imagine how good they'd taste with milk. I'll tell my mom to buy these for me.

Jesse Salter, 7th grade:
The cereal is nice and cinnamony. Kellogg's did a good job capturing the taste of a cinnamon bun. The texture is good and crunchy. They smell great! You can tell they have cinnamon, and they also smell like butter, a really rich smell. I like the fact that there are no marshmallows, which defeats the point of breakfast.

Alex Block, 7th grade:
Cereal is eaten by everyone. Whether it's marketed to children or not, you will always have the sugar-craving adult who will choose a sugar-stuffed cereal as their breakfast choice. So Mini Swirlz would be an ideal product. It's really just like every other cereal compounded with sugar, but it will be a fine moneymaking product for Kellogg's. Just fix the unappealing packaging that makes you more disgusted than hungry.

Bryanna Carbajal, 7th grade:
Mmmmmm, I looove it sooo. When I popped one in my mouth, I thought I was going to go crazy over them. It felt like there was a feast going on in my mouth. Man! It tastes so good, I think I'm going to put it on my mom's shopping list.

Darwin Brown, 7th grade:
They taste like french toast. The packaging is very appealing and the taste is like a cinnamon explosion in my mouth. Kids will like them because they have an explosive flavor, and parents will like them because they aren't very fattening.

Erika Freihofer, 7th grade:
The cartoon on the back caught my eye; it's very appealing to kids. If they see the bright colors and picture, they are drawn in and interested in the product. As I popped one of the small cereal pieces in my mouth, I enjoyed a pleasant taste and texture. I had expected the cereal to be one of those lip-piercing, sappy-sweet cereals, but it wasn't. It was sweet, but enjoyably so. I liked testing this product, and will most definitely purchase it.

Ghufran Mohammed, 7th grade:
The smell and taste is really sugary and good. The texture is crunchy and it tastes like cinnamon. You can eat it anywhere; you don't need any milk.

Shineika Selvright, 7th grade:
Mini Swirlz are so good. It's a sweet cereal that's kind of grainy. The scent isn't too strong, but it's not too light. The cinnamon sugar taste is wonderful, and the texture is just amazing; you can see all the details.

Cassy Cardos, 7th grade:
Mini Swirlz is a 120-calorie per serving cereal that is terrific. With the sugar and spices, they taste like cinnamon buns. They're round with layers of cinnamon -- like bite-sized cinnamon buns. The back of the box is cute.

Max Mosky, 7th grade:
Mini Swirlz look and taste delicious. They melt in your mouth like gelato. Each piece of cereal disappears after each crunchy bite. This is a perfect cereal.

Sally Decker, 7th grade:
This is a good-tasting, fun, new kind of cereal. It's very crunchy, a good quality, and very sweet. They are small and fun looking and have a very good cinnamon taste to them. The name is catchy, and the packaging is good. It is close to Cinnamon Toast Crunch, but that might not be a bad thing. It's a good new addition to cereal and very tasty!

Andrew Mack, 7th grade:
The taste is a fiesta in your mouth. The packaging is great. They are going to hit No. 1 in stores everywhere, and will be the most eaten cereal.

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