Probably since the first grocery store, a Piggly Wiggly, opened in Memphis in 1916, food and beverage processors have sought a way to cut out that middleman and sell their products directly to the consuming public.There’s been little progress in 102 years. Does the arrival of the internet change things? That’s one question ... the other being just how much grocery shopping the coming generations of consumers will do online.The digital age is definitely here, and so is e-commerce, although clearly less so in the food and beverage industry than in just about any other. About 35 percent of all computer hardware is bought online; office equipment and supplies is next at…Full Story
The holy grail appears to be superpremium or personalized products.