At its best, the “clean label” movement has fostered health- and sustainability-conscious consumption, corporate transparency and considerable product innovation, many food industry experts agree. More and more consumers today, as a result, eat a wider variety of fresh fruits and vegetables and high-protein foods, read Nutrition Facts panels and ingredient decks, and try to reduce their sugar and salt intake—a boon to public health in a country with a high prevalence of adult obesity and dietary-related chronic diseases such as Type 2 diabetes and cardiovascular disease.But misconceptions underpin the movement as well, most notably the fear of chemical-sounding…
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February 2019 Issue
