Heat-and-Eat Refrigerated Pancakes
www.belgianboys.com
European-inspired Belgian Boys is a women-led company known for its heat-and-eat, refrigerated, grain-based breakfast foods. The company’s most recent innovations are Griddle Pancakes and Bite-Sized Belgian Chocolate Chip Pancakes, which join crepes, Belgian waffles and regular bite-sized pancakes.
While the products are designed for a quick, mess-free breakfast, they are great during any daypart, as well as for a snack. They come in whimsical, colorful packaging, and contain no GMOs, artificial flavors or preservatives. All Belgian Boys products are merchandised with the growing array of fresh, perishable breakfast foods, such as egg bites, omelet cups and New York-style bagels.
“Our original mini pancakes are a massive hit with my kids. They love dipping them in chocolate we get from home in Belgium,” says Belgian Boys CEO Anouck Gotlib. “So, adding Belgian chocolate chips to our bite-sized pancakes was only natural.”