Marketing

Oscar Mayer and the Indianapolis Motor Speedway are taking the “hot dog race” concept to an entirely new level … and the intrigue, and humor, is hard to avoid.

Scott Aakre, a 35-year veteran of the company, will transition to the company’s board, while another 35-year veteran, Jeff Baker, will take the reins of marketing for the retail...

One day after Korbel and Brown-Forman Corp. announced the end of their longtime partnership, Henkell Freixenet swoops in and will partner with the California champagne producer...

The two companies will end a sales, marketing and distribution agreement entered into decades ago and pursue their own growth objectives.

Food and beverage companies need to act now to make their products less processed, even though no “ultraprocessed” standards or definitions have been universally accepted yet....

The huge Crème Egg is believed to be the largest created in the world, and is legitimately chocolate and fondant, just like the standard-sized holiday confection — but no one ...

The weight-loss drug revolution has arrived, and the food & beverage industry has begun to evolve in response to suppressed appetites, smaller servings and changes to consumers...