ButcherBox Expands Pet Foods, Treats Line onto Own Platform

Feb. 27, 2024
ButcherBox For Pets will allow customers to order pet food, treats and supplements for their dogs on its own standalone site, with expansion of the product line on tap for this year.

Direct-to-consumer meat and seafood brand ButcherBox has launched a new line: ButcherBox For Pets, a line of dry pet food, treats and hip/joint supplements for dogs.

The company has offered treats and hip & joint supplements for dogs to its customers for the last year through the ButcherBox platform, and ButcherBox says sales of those products reached $750,000. However, the new rollout marks the complete ButcherBox For Pets line as well as a new way to purchase the products on a standalone web site.

Mike Salguero, founder and CEO of ButcherBox, sees how most food or meat companies prefer to not put their branding on pet foods and treats, but says, “we are proud of the work we’ve put into sourcing … and we want consumers to know that by seeing our brand front and center on the package means they can trust where and how it was sourced.”

ButcherBox For Pets dry food will be available by subscription, with treats and supplements as add-on purchases. Line extensions into additional treats, supplements, meal toppers and foods — as well as a product offering for cats — are expected within the coming year.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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