Beverage Products

Highlights

Courtesy of Real American Beer
real american beer hulk hogan
Beverage Products

Snoop Dogg, Hulk Hogan, NFL’s Kelce Brothers Race to the Alcoholic Beverage Marketplace

June 12, 2024
Snoop and 19 Crimes introduce RTD Cali Cocktails, while Hulkamaniacs will be searching for the Hulkster’s Real American Beer, and Travis and Jason Kelce take ownership of Garage...
lynnfennell
"Samuel Adams Boston Lager"
Beverage Products

Suntory Global Spirits Denies Talks to Acquire Boston Beer Co.

June 4, 2024
Boston Beer says it does not comment on rumors and is focused on business as an independent company.
James Cridland
"Anchor Steam Beer"
Mergers & Acquisitions

Chobani CEO Acquires Anchor Brewing Co., Promises Revival of the Business

May 31, 2024
The wealth management firm of Hamdi Ulukaya has purchased the assets of the 128-year-old business after it shut down last July.
Mergers & Acquisitions

Slice Soda Brand Acquired, Will Return to Stores in 2025

May 28, 2024
Suja Life adds 1980s/1990s soda brand to its portfolio and plans to relaunch it with improved ingredients and nutritional benefits.
Courtesy of Sapporo-Stone Brewing
stone_and_sapporo27
Plant Expansion

Sapporo-Stone Unveils Escondido, California, Expansion; Updates Richmond, Virginia, Project Status

May 23, 2024
Goal to shift brewing of Sapporo beers to the U.S. coming to fruition some two years after Sapporo acquired Stone Brewing.
Courtesy of Gallo
montucky_6_pack
Beverage Products

Gallo Enters Beer Category Through Montucky Cold Snacks Partnership

May 15, 2024
Gallo believes lager segment is a big category with room for fresh and innovative propositions, and will partner to propel Montana-based beer company forward.
Coca-Cola Co. website
Business of Food & Beverage

Coca-Cola Takes $760 Million Charge Against BodyArmor

May 6, 2024
Despite lower than expected results, ‘We believe in the power of our two sports brand strategy,’ chairman/CEO says.
Mergers & Acquisitions

Atkins, Quest Parent Company Acquires RTD Protein Shake Company

May 1, 2024
Simply Good Foods Co. will add Only What You Need (OWYN) to its portfolio for $280 million in cash, to help diversify the ready-to-drink protein shake offerings.
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"Bacardi fun..."
Marketing

Bacardi Taps Former Kraft Heinz Exec to Bolster Marketing Leadership Team

April 12, 2024
Irina Rodina will become the spirits company’s senior vice president for marketing strategy and operations after spending two years leading Kraft Heinz’s northern European marketing...
Courtesy of Celsius Holdings Inc.
International

Energy Drink Brand Celsius Expands Sales and Distribution in Canada, UK and Ireland

Jan. 23, 2024
New footprint expands upon previous agreements in Canada and adds the UK and Ireland to the beverage’s distribution network.
People on the Move

PepsiCo Beverages North America CEO to Retire, Join Wendy’s Restaurants as its CEO

Jan. 19, 2024
Kirk Tanner will lead the restaurant chain, while Ram Krishnan will take over as CEO of PepsiCo Beverages North America.
Courtesy of Sprecher Brewing Co.
juvee_cheers_with_sprecher_root_beer
Mergers & Acquisitions

Sprecher Brewing Expands into Energy Drinks with Juvee Acquisition

Jan. 18, 2024
Juvee is an energy drink brand that was founded in 2022 by 100 Thieves, which sold the brand to the Milwaukee-area craft brewer.
Mergers & Acquisitions

Systm Foods Acquires Humm Kombucha, Adding to Functional Beverage Portfolio

Jan. 12, 2024
Humm joins Rebbl and Chameleon Organic Coffee in Systm’s portfolio, focused on functional beverages in the refrigerated, ready-to-drink category.