Steve Snodgrass
"Anheuser-Busch Eagle"

Anheuser-Busch InBev U.S. Chief Marketing Officer to Resign as Bud Light Still Slides

Nov. 16, 2023
CMO Benoit Garbe will leave the company at the end of the year, a casualty of the backlash over the Dylan Mulvaney partnership and response.

As Bud Light beer sales continue to slide, Anheuser-Busch InBev has announced that its U.S. chief marketing officer, Benoit Garbe, will resign at the end of this year. Backlash over the brand’s partnership with transgender influencer Dylan Mulvaney and the company’s response to the initial customer complaints has tanked sales of the beer in the U.S. AB InBev reported a 13.5% decline in third-quarter U.S. revenue per 100 liters.

The entire debacle has cost AB InBev dearly, with Bud Light losing its longtime spot as the top-selling beer in America after the controversy and overall sales to U.S. retailers declining nearly 17% “primarily due to the volume decline of Bud Light,” according to reports.

The company announced that U.S. chief commercial officer Kyle Norrington will oversee marketing in place of Garbe moving forward.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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