Courtesy of the Meat Institute

North American Meat Institute Rebrands, Unveils New Logo and Tagline

March 14, 2024
The Meat Institute will build on 120 years of meat industry leadership with a total rebranding effort from name to logo to mission and purpose.

The North American Meat Institute has unveiled a new logo and new name today, along with a brand identity that reflects a dynamic, forward-looking approach to ensuring meat remains at the heart of nourishing the present and sustaining the future, according to a release.

The organization will be called the Meat Institute moving forward, moving to a logo with a circle representing a plate and the open ends of that circle communicating transparency and inclusiveness. The plate’s border varies in thickness, demonstrating evolution and pursuit of continuous improvement.

Not only has the Meat Institute unveiled a new logo and name, but it has revamped its brand colors and purpose statement in conjunction with the changes. The new logo uses a variety of blues along with an orange accent that serves as an updated nod to the association’s previous maroon brand color.

The Meat Institute has a new brand tagline as well, summarizing its mission and purpose: “Nourishing Today. Sustaining Tomorrow.” The new identity and logo will be featured at the Annual Meat Conference next week, March 18-20, in Nashville, Tenn.

“Sustaining meat’s future is central to the Meat Institute’s mission and vision, building on our 120 years of leadership and meat’s centuries of contributions to healthy diets and strong communities,” Meat Institute president and CEO Julie Anna Potts said in the release. “Our updated logo is fresh, open, and keeps meat at the very center of nourishing today and sustaining tomorrow.”

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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