Courtesy of Conagra Brands Inc.
slim_jim_custom_car_1 fast meat nissan z

Oh Snap! Slim Jim Custom Promotional Car ‘Fast Meat’ Stolen

Dec. 21, 2023
Promotional vehicle was part of new partnership with World Wrestling Entertainment to promote product to viewers and fans.

The custom-designed Nissan Z used by protein snack brand Slim Jim, which fans called “Fast Meat,” has been stolen, according to a release from Slim Jim parent company Conagra Brands Inc. The company reports the car was on the way from one stop on tour in partnership with World Wrestling Entertainment (WWE) when it disappeared. The car was last seen in California, the release said.

The police are investigating, but the brand has also gone public with its loyal fan base to spread awareness of the stolen car. The car was popular with auto enthusiasts and fans for its custom features, such as a fiery exterior look, custom yellow leather interior, LED under-carriage lighting, as well as a Slim Jim dispenser in the glove box and exclusive holder in the car for those snacks for on-the-road snacking. All customizations were done by an iconic custom auto shop in Hollywood, Calif.

Slim Jim entered into a marketing partnership with WWE earlier this year, after having promoted its products heavily to the wrestling entertainment crowd in the 1990s, when wrestler “Macho Man” Randy Savage became iconic for commercials in which he told people, in his signature over-the-top, emphatic style: “Snap into a Slim Jim! Oh yeah!”

If anyone has tips or spots the custom Slim Jim car, Fast Meat, they're encouraged to place a tip with the Los Angeles Police Department at https://www.lacrimestoppers.org/.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.