Courtesy of Homefree

Cookie, Brownie Maker Homefree Wins Google Single-Use Plastics Challenge

Nov. 22, 2023
Processor has focused on reuse of foodgrade materials for snack packaging and environmentally friendly cookie boxes.

Homefree, a manufacturer of cookies and brownies that are gluten-free, vegan and free from 14 of the most common food allergens, has announced it has won Google’s Single-Use Plastics Challenge. The goal of the contest hosted by Google was to identify functional, plastic-free food packaging in the marketplace and spread the word about how the products could benefit Google and the entire food industry.

Homefree’s packaging focuses on improved sustainability impacts, including offering bulk options to reduce packaging materials overall and using a product wrap made with 53% reworked foodgrade materials — diverting waste from landfills, the company’s announcement explained. Cookie boxes are made with local EcoVadis Platinum rated fiber, and printing is done using wind power. The company is a certified B Corp.

Google launched the Single-Use Plastics Challenge in April 2023 in an effort in its internal foodservice division to reduce its plastic waste stream and its impact on plastics pollution across the globe. The company stated it was looking to switch from single-use plastic disposable products in its on-site foodservice operations to more reusable solutions, in anything from snack wrappers to distribution and delivery packaging.

The company invited food and beverage companies featuring single-use, plastic-free packaging solutions to apply to the challenge. It also said that finalists would have the opportunity to pitch products not just to Google, but also to leading global food operators as well.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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